Mortgage Marketing: Content vs. Inbound
You can’t avoid it … you hear about it all the time. “Content,” is arguably the biggest buzzword in marketing right now. How does this fit in to the plethora of mortgage marketing activities within the business-to-business (B2B) and business-to consumer (B2C) marketing space? Content strategy and content creation need to be a part of the overall marketing mix as does your inbound activities.Click to continue


Tue, Jan 31, 2012
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